The Future is Now.

iPhone Launch Image

iPhone

Talk. Connect. Plan. Capture. Listen. All in one place. Dare to unlock limitless possibilities.*

Strategy Insight:
I leaned into 2000s slang ("Barney Bag," "That’s hot") to root the experience in nostalgia while highlighting the iPhone’s futuristic promise.

Bye, Barney Bag. Hello, Hands-Free.

No more digging around for what you need. Adventure and innovation await in your back pocket. With the iPhone’s simple display and touchscreen, a new era is at your fingertips. Access the world no matter where you are. Be a part of technology’s next step. Join the revolution.

Keep your head in the clouds.

Earth now meets the sky. Function or form. With the iPhone, there’s no need to decide. You get everything you need and want. Schedule the meeting, send the email, make the call, get the directions, and listen to the hits on the way there. All that, and it’s easy on the eyes. Now that’s hot. Only one decision left to make.

Strategy Insight:
I wrote to evoke anticipation, ease, and awe. The tone is confident but casual, like you're already in on the next big thing.